In the first phase of this three month project, I had the pleasure of collaborating with Berlin Blue Gallery's management and performance marketing team as well as lead developer Rouven Laurien .
BBA gallery is a renowned art gallery located in the heart of Berlin. Known for its diverse collection of international art and photography, the gallery needed a website redesign to enhance user experience, improve visual appeal, and better showcase its offerings. By leveraging performance marketing data, I aimed to create an optimized and engaging online presence for the gallery.
The second pain point was that existing process for artists to submit their work for prize review and the handling of payments was cumbersome and inefficient. My solution involved creating an account-based user dashboard, which streamlined the registration and payment processes. This allowed artists to easily submit their work, track submission status, and make payments through an intuitive, user-friendly interface.
Find artifacts documenting my research and development journey below.
***Note*** first draft of the website is still under development.
Figma Mockup of BBA Gallery website
Artist Dashboard
The figure right is a sketch of the proposed artist account page for editing, submitting, and purchasing BBA Gallery products.
Above (top) is a mid fidelity prototype of the BBA prizes payment progression for customers, and below is the pathway designed with BBA's in house performance marketing expert.
Explore the draft one prototype below!
Website Figma prototype demo